Why it is called McDonald’s –
McDonald’s is the world’s leading hamburger fast food chain with more than 34,000 restaurants in 119countries. More than 80 percent of Mc Donald’s restaurants are owned and operated by franchisees, which decreases the risk associated with expansion and ensures long-term tenants for the company. McDonald’s serves 70 million people each day and promises an easy and enjoyable food experience for its customers. McDonald’s Corporation dates back to 1955 when Ray Kroc, a multi-mixer salesman, franchised a hamburger restaurant from the McDonald brothers. Kroc named it McDonald’s and offered simple foods such as the famous 15-cent hamburger. He helped design the building, which featured red and white sides and a single golden arch that attracted local attention. Just 10 years later, McDonald’s had expanded more than 700 U.S. restaurants, and the brand was its way to becoming a household name.
During the 1960s and 1970s, Kroc led growth domestically and internationally but always reinforced the importance of quality, service, cleanliness, and value. The menu expanded to include iconic items such the Big Mac, the Quarter Pounder, the Happy Meal, Filet-O-Fish, and breakfast items like the Egg McMuffin. The company ramped up its advertising as well. To target its core audience children and families-it Ronald McDonald during a 60-second commercial in1965. Soon, characters like Grimace, the Hamburgler, and Mayor McCheese made their debut in McDonald’s advertising and helped lure children into its restaurants for familiar food and a fun experience. In 1974, McDonald’s opened the Ronald McDonald House, a charitable cause to help children with leukemia. Since then, it has expanded into a global effort called Ronald McDonald House Charities that consists of three major programs; Ronald McDonald House, Ronald McDonald Family Room, and Ronald McDonald Care Mobile. McDonald’s aggressively expanded overseas during the 1980s by adding locations throughout Europe, Asia, the Philippines, and Malaysia.
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