Fevicol- Case Study
OBJECTIVES To identify factors that lead to the development of a strong brand equity To identify steps taken to build...
CASE STUDY
The call of the Competition in Indian Automobile Industry-Case Study
Competition is a necessary evil in marketing. Mar-uti Suzuki (hereafter referred as Maruti or Suzuki interchangeably) has been a long-reigning...
Mahindra Xylo- Mahindra & Mahindra
Rajesh Jejurikar was instrumental in the Scorpio success story and worked on a robust marketing plan which took Mahindra &...
STARBUCKS CASE STUDY
A wonderful moment is created when the consumer is willing to grab a cup of coffee. This moment becomes more...
CUSTOMER PERFERENCE
As we speak, consumers in India are going through a transformation. They have become empowered, quite experimental, highly quality conscious...
Case Study- NIVEA
Sunil Gadgil, Director Marketing at Nivea India, was addressing his marketing team at an offsite strategy meet. It was raining...
Case Study- ABOUT FACEBOOK
Facebook dominates the global market due to its creativity and adaptability. It used approaches that are relevant and useful in...
CASE STUDY ABOUT KELLOGG’S CORNFLAKES
Mothers know what they want and when; we can't push our offering to them without giving them a reason they...
CASE STUDY – ABOUT WONDER CEMENT
INTRODUCTION Durability, strength, and power are some of the propositions on which most of. the cement companies in India are...
Case Study- Flipkart
Innovation is Whatever brings value to the consumer-it takes forms, sometimes it's a breakthrough in technology and sometimes it's just...
