CUSTOMER PERFERENCE
As we speak, consumers in India are going through a transformation. They have become empowered, quite experimental, highly quality conscious...
Marketing
Case Study- NIVEA
Sunil Gadgil, Director Marketing at Nivea India, was addressing his marketing team at an offsite strategy meet. It was raining...
Case Study- ABOUT FACEBOOK
Facebook dominates the global market due to its creativity and adaptability. It used approaches that are relevant and useful in...
CASE STUDY ABOUT KELLOGG’S CORNFLAKES
Mothers know what they want and when; we can't push our offering to them without giving them a reason they...
CASE STUDY – ABOUT WONDER CEMENT
INTRODUCTION Durability, strength, and power are some of the propositions on which most of. the cement companies in India are...
Case Study- Flipkart
Innovation is Whatever brings value to the consumer-it takes forms, sometimes it's a breakthrough in technology and sometimes it's just...
Target Markets, Positioning, and Segmentation In Marketing
Not everyone likes the same cereal, restaurant, university, or movie. Marketers therefore identify distinct segments of buyers by identifying demographic,...
Core Marketing Concepts Needs, Wants, And Demands
NEEDS :- Needs are the basic human requirements such as for air, food ,water, clothing, and Shelter. Humans also have...
10 Main types of Marketing Entities
Let's take a quick look at these categories Goods, Services, Events, Experience, persons, Places, Properties, Organizations, Information, and Ideas. GOODS...
The Scope of Marketing with Example
To be a marketer, you need to understand what marketing is, how it works, who does it, and what is...